INVESTMENT CASE
MORE NIGHTS.
MORE MORNINGS.
More life.
Dead Clear is a ground-up alcohol free drinks business. Our first product will be a premium lager, which is being brewed now to be available for sale in September 2026.
Dead Clear is built on the biggest generational shift in drinking which has opened up a new rapidly growing marketplace for alcohol free beverages.
UK alco-free beer market by 2028
Growth in UK alco-free beer market p.a.
UK alco-free beverage market [placeholder]
UK alco-free beverage market [placeholder]
The Proposition
OUR ALCOHOL FREE BEVERAGE BUSINESS STARTS WITH...
Dead Clear exists for people who want more out of life itself without the need to enhance it.
Our business, brand and products are designed ground-up to be alcohol free to take full advantage of this high-growth category, as most legacy alcohol players scramble to ‘sober-wash’ their brands which everyone can see through.
The Category
Alcohol free beer is the fastest growing category in beer.
Growth in the UK and globally is driven by three well established, durable consumer trends.
01A growing base of abstainers
Led by younger generations who have no desire to drink alcohol in the first place.
02Health awareness at scale
Greater awareness of the mental and physical health impact of alcohol across every age group.
03Drinking is no longer required
Social acceptance across a wide variety of occasions that alcohol isn't necessary to be part of the fun.
Expected value of the UK alcohol free beer market by 2028
Volume increase in UK alcohol free beer sales in a single year
Our Difference
How will we outperform an already growing category
Anyone entering the space will benefit from existing growth momentum. Dead Clear has 3 clear reasons we expect to beat the already growing market
Ground-up alcohol free
Not a soulless alcohol company defending declining brands. Dead Clear was built for this category, from the first sip.
Premium, not craft
Our recipe sits confidently in the mass market volume space where the consumers are, and where the category is growing fastest.
Built-in audience reach
Co-founder Dr Alex George has direct reach to our target audience, accelerating adoption from launch through scale.
Your Opportunity
Above ground floor.
READY TO SCALE.
Dead Clear has been founder-funded to this point and is 100% owned by the founding team. We seek additional funding to scale more rapidly, not to get off the ground
Ready for mass production
High quality liquid developed and signed off.
Production partner secured
Brewer set up and ready to run at volume.
Team in place
Longstanding capable operators ready to launch and scale.
Brand ready for market
Compelling brand and story ready for mass market activation.
National supermarket ready
Confirmed listing, with additional supermarkets in the funnel.
Channels in pipeline
Additional sales and brand awareness channels including airlines.
The Team
Founders who have built, SHIPPED, and scaled.
Dr. Alex George
Co-Founder & Brand Ambassador
Former NHS Doctor, broadcaster, influencer and leading advocate for Mental Health.
Jack Howson
CEO & CO-FOUNDER
Serial entrepreneur with deep expertise in brand creation and marketing.
Simon Greener-Jones
COO
Experienced CEO / COO with FMCG and Consumer Goods background.
ELEVATOR PITCH
A generational shift, a fast-growing mass market product and a skilled team already in place.
"More nights. More mornings. More moments. More life."
Next Step
Drink clear.
Think clear.
Invest clear.
Should you wish to discuss investment, you can request further information or book a call directly with a founder. We don’t hang around!